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Pharos is an AI visibility and brand monitoring platform that tells you exactly how artificial intelligence assistants represent your brand when customers ask for recommendations. As buyers shift from traditional search to asking ChatGPT, Gemini, and Perplexity for advice, the stakes of your AI presence have never been higher. Pharos tracks that presence, quantifies it, and tells you what to do about it.

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What Pharos does

When a potential customer asks an AI assistant “What’s the best project management tool for remote teams?” or “Which CRM do you recommend for a startup?”, Pharos is working in the background — submitting those exact questions to multiple AI platforms, checking whether your brand appears in the response, and scoring the quality of that mention. Over time, you see trends, competitive gaps, and specific content changes that will move the needle.

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Key features

Visibility score

A single score that measures how often your brand appears in AI responses across all tracked platforms and prompts. Track it over time to measure the impact of content changes.

Prompt monitoring

Submit custom prompts — questions your customers actually ask — and track which ones surface your brand versus a competitor.

Competitor tracking

Add competitors and compare your AI presence side-by-side. See who gets recommended more often and in what contexts.

Sentiment analysis

Beyond just appearing in a response, Pharos scores whether mentions are positive, neutral, or negative — and tracks sentiment trends over time.

Citation tracking

See which sources AI platforms cite when they mention your brand, and which pages on your site are driving (or missing) citations.

AI traffic

Connect your analytics to measure how much actual website traffic arrives from AI platform referrals — and which prompts drive the most visits.

Content health

Audit your site for content gaps that reduce AI discoverability. Pharos identifies missing topics, thin pages, and structural issues that hold back your visibility score.

Recommendations

Pharos generates prioritized content recommendations based on your visibility data — specific actions you can take to appear more often and more favorably in AI answers.

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Who Pharos is for

Pharos is built for teams who care about where their brand shows up when AI answers questions in their category:
  • Marketing and content teams tracking brand presence and optimizing content for AI discoverability alongside traditional SEO
  • Brand managers monitoring how AI platforms frame their brand versus competitors
  • SEO professionals expanding their practice into Answer Engine Optimization (AEO) — the discipline of earning mentions in AI-generated responses rather than just search rankings
  • Agencies running AI visibility audits and ongoing monitoring for multiple clients from a single workspace
If your customers use AI assistants to research purchases or compare products, Pharos gives you the data to compete in that channel.

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How Pharos works

Pharos queries the AI platforms you select — ChatGPT, Gemini, Perplexity, and others — using the prompts you define during setup. It checks each response for mentions of your brand and your competitors, scores the sentiment and quality of those mentions, and stores the results over time. You see a dashboard with trends, a breakdown by platform and prompt, competitor comparisons, and a prioritized list of content improvements to make. Your first analysis runs shortly after you complete setup. Subsequent analyses run automatically on the schedule you choose during onboarding — daily by default.

Get started in 10 minutes

Create your account, add your brand, and run your first analysis.

Onboarding walkthrough

A detailed guide to every step of the setup wizard.