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Pharos helps you understand and improve how your brand is represented by AI assistants. As customers increasingly turn to ChatGPT, Gemini, and Perplexity for recommendations, Pharos tracks your visibility score, measures brand sentiment, monitors competitor rankings, and surfaces actionable content improvements — all in a single dashboard.

Quick Start

Set up your brand and run your first AI visibility analysis in under 10 minutes.

Dashboard

Explore your visibility score, citations, and sentiment across AI platforms.

Prompt Monitoring

Track which queries lead AI platforms to mention — or overlook — your brand.

Competitor Intelligence

Compare your brand’s AI presence against competitors side-by-side.

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Get started in four steps

1

Create your account

Sign up at Pharos and create your first brand profile by entering your website URL.
2

Configure your prompts

Add the questions your customers ask AI assistants — Pharos will track how AI platforms respond to each one.
3

Run your first analysis

Pharos queries ChatGPT, Gemini, Perplexity, and more, then scores your brand visibility and sentiment across each platform.
4

Act on insights

Review recommendations, fill content gaps, and track improvements over time as your AI visibility grows.

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Explore by topic

Onboarding walkthrough

Step-by-step guide through the full Pharos setup process.

AI Traffic

Measure how much web traffic comes directly from AI platform referrals.

Content Health

Audit your site content and discover gaps that hurt your AI discoverability.

Integrations

Connect Google Analytics, Google Search Console, and the Pharos Pixel.