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Pharos works best when it can combine its own AI visibility data with the analytics and publishing tools you already use. Connecting an integration is optional — Pharos visibility scores, prompts, and competitor tracking all work without them — but each connection adds a new layer of context that helps you close the loop between what AI platforms say about your brand and how that translates to real traffic and business outcomes.

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Available integrations

Pharos Pixel

A lightweight JavaScript snippet that identifies web traffic arriving from AI platforms like ChatGPT, Perplexity, and Claude. Install it once and Pharos automatically attributes sessions to their AI referral source.

Google Analytics 4

Connect your GA4 property to see sessions, users, conversions, and revenue broken down by AI referral source alongside your existing analytics data.

Google Search Console

Link your Search Console property to surface keyword impressions, clicks, and average position alongside your AI visibility scores — useful for understanding how organic search and AI presence reinforce each other.

CMS connections

Publish content directly from Pharos to WordPress, Webflow, Wix, and Framer. When Pharos surfaces a content recommendation, you can act on it without leaving the dashboard.

Social accounts

Connect Twitter/X, Instagram, Facebook, LinkedIn, and Reddit to schedule posts and analyze your social presence alongside AI visibility data.

API keys

Generate brand-scoped API keys for CDN integrations, custom pipelines, or any programmatic access to Pharos data.

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Where to find integrations

All integrations are managed in one place. Navigate to Settings → Integrations from the sidebar. The page is divided into three sections:
  • Measure & Attribute — Google Search Console and Google Analytics 4
  • Create & Publish — CMS platforms (WordPress, Webflow, Wix, Framer)
  • Social — Twitter/X, Instagram, Facebook, LinkedIn, Reddit
The Pharos Pixel is on a separate tab: Settings → Pixel. API keys live at Settings → API Keys.

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CMS connections

CMS integrations let Pharos publish content improvements directly to your website. When Pharos recommends a new article or an update to an existing page, you can push it live from the Recommendations feature without switching tools.
PlatformWhat Pharos can do
WordPressPublish and update posts via the REST API using an Application Password
WebflowSync CMS collection items via the Webflow API
WixCreate and update blog posts via the Wix API
FramerPublish content to CMS collections
Framer support is coming soon. WordPress, Webflow, and Wix connections are available now.
To connect a CMS platform, go to Settings → Integrations → Create & Publish and click Connect next to the platform. A dialog will walk you through generating the required credentials.

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Social accounts

Social connections let Pharos analyze your presence and schedule posts on your behalf. Connect Twitter/X, Instagram, Facebook, LinkedIn, and Reddit via OAuth. For Facebook and LinkedIn, you’ll be prompted to choose which page or organization to connect after completing the OAuth flow.

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API keys

API keys are scoped to a specific brand and are intended for programmatic access — for example, sending data to Pharos from a CDN edge function or a custom data pipeline. Navigate to Settings → API Keys, then click Generate key. Pharos shows the full key exactly once; store it somewhere safe because it cannot be retrieved after the dialog closes. To invalidate a key, click Revoke next to it in the table.