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Pharos works best when it can combine its own AI visibility data with the analytics and publishing tools you already use. Connecting an integration is optional — Pharos visibility scores, prompts, and competitor tracking all work without them — but each connection adds a new layer of context that helps you close the loop between what AI platforms say about your brand and how that translates to real traffic and business outcomes.

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Available integrations

Google Analytics 4

Connect your GA4 property to see sessions, users, conversions, and revenue broken down by AI referral source alongside your existing analytics data.

Google Search Console

Link your Search Console property to surface keyword impressions, clicks, and average position alongside your AI visibility scores — useful for understanding how organic search and AI presence reinforce each other.

CMS connections

Publish content directly from Pharos to WordPress, Webflow, Wix, and Framer. When Pharos surfaces a content recommendation, you can act on it without leaving the dashboard.

Social accounts

Connect Twitter/X, Instagram, Facebook, LinkedIn, and Reddit to schedule posts and analyze your social presence alongside AI visibility data.

API keys

Generate brand-scoped API keys for CDN integrations, custom pipelines, or any programmatic access to Pharos data.

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Where to find integrations

All integrations are managed in one place. Navigate to Settings → Integrations from the sidebar. The page is divided into three sections:
  • Measure & Attribute — Google Search Console and Google Analytics 4
  • Create & Publish — CMS platforms (WordPress, Webflow, Wix, Framer)
  • Social — Twitter/X, Instagram, Facebook, LinkedIn, Reddit
API keys live at Settings → API Keys.

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CMS connections

CMS integrations let Pharos publish content improvements directly to your website. When Pharos recommends a new article or an update to an existing page, you can publish it from the Content page (Content → your article → Publish), where you choose the connected CMS and draft or live mode.
Framer support is coming soon. WordPress, Webflow, and Wix connections are available now.
To connect a CMS platform, go to Settings → Integrations → Create & Publish and click Connect next to the platform. A dialog will walk you through generating the required credentials. Platform-specific steps during connect:
  • Webflow — after entering your API token, click Load sites and pick the site and the blog collection articles should publish to. Tokens that can access several sites need an explicit target; Pharos never guesses.
  • Wix — pick a publishing member: Wix requires every API-published post to have an author who is a site member. Click Load site members and select one; Pharos validates the selection against your site before saving.
  • WordPress — use an application password from an Author, Editor, or Administrator account. Contributor-level passwords can save drafts but not publish live posts, and Subscriber-level passwords are rejected at connect time.

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Social accounts

Social connections let Pharos analyze your presence and schedule posts on your behalf. Connect Twitter/X, Instagram, Facebook, LinkedIn, and Reddit via OAuth. For Facebook and LinkedIn, you’ll be prompted to choose which page or organization to connect after completing the OAuth flow.

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API keys

API keys are scoped to a specific brand and are intended for programmatic access — for example, sending data to Pharos from a CDN edge function or a custom data pipeline. Navigate to Settings → API Keys, then click Generate key. Pharos shows the full key exactly once; store it somewhere safe because it cannot be retrieved after the dialog closes. To invalidate a key, click Revoke next to it in the table.