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AI traffic measures the visits your website receives from people who clicked a link inside an AI platform response — for example, when Perplexity cites your site and a user follows that link. This is distinct from the Visibility Score, which measures how often your brand is mentioned in AI responses regardless of whether a link is present. AI traffic quantifies the downstream web visits that those citations produce.
AI traffic data comes from your Google Analytics 4 and Google Search Console connections — connect them in Settings → Integrations to populate this page.

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Looking for AI crawler traffic?

Crawler and bot activity has its own page: AI Crawler Activity (sidebar → Monitoring). AI Traffic focuses on human sessions that arrive from AI assistants, via your Google Analytics and Search Console connections.

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Date range and granularity

Select a date window (last 7, 14, 30, or 90 days) from the date picker. On the Google Analytics tab you can also choose the chart granularity: Daily, Weekly, or Monthly. Switching to weekly or monthly smooths out day-to-day variance and makes trends easier to read over longer windows.

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Tabs

The Search Console tab shows organic search performance data for your domain, pulled from your connected Google Search Console property. This provides context for how your traditional search presence compares to your AI referral traffic.To use this tab, connect your Google Search Console account in Settings → Integrations. See the Search Console integration guide for setup steps.

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How AI traffic attribution works

Pharos reads the traffic source data your Google Analytics 4 property already collects. Sessions whose referral source matches a known AI platform domain (such as chatgpt.com, perplexity.ai, or claude.ai) are attributed to that platform; smaller AI tools are grouped under Other AI. Automated crawler and agent visits are a different signal entirely — those are identified by user-agent and IP verification on the AI Crawler Activity page.