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Connecting Google Search Console gives Pharos access to your organic search performance data: which queries drive impressions and clicks to your site, which pages rank for those queries, and where your average position sits. Viewed alongside Pharos’s AI visibility scores, this lets you compare how your brand performs in traditional search versus AI platforms — and identify content gaps that affect both channels simultaneously.

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Before you connect

You need Owner or Full user permission on the Search Console property you want to connect. Restricted users cannot grant the OAuth scopes Pharos requires. If you are unsure of your permission level, check Settings → Users and permissions in Search Console.

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Connect Search Console

1

Open Integrations settings

In the sidebar, navigate to Settings, then click the Integrations tab.
2

Find Google Search Console

Under the Measure & Attribute section, locate the Google Search Console card. The subtitle shows Branded search impressions & clicks when not yet connected.
3

Click Connect

Click the Connect button. A Google OAuth popup opens.
4

Sign in and grant access

Sign in to the Google account that has access to your Search Console property, then click Allow to grant Pharos read access.
5

Select your property

After the popup closes, a property selector dialog appears listing all Search Console properties accessible to your Google account. Choose the property that matches your brand’s domain and click Select.
If your browser blocks the popup, Pharos falls back to a full-page redirect. After you complete the Google sign-in and return, Pharos picks up the authorization code automatically and opens the property selector. Allow popups for Pharos to avoid this fallback.
Once connected, the Search Console card displays your selected property URL and a green status indicator.
If the property selector shows no properties, the Google account you signed in with does not have any Search Console properties with Full user access or higher. Sign in with a different account or add your account as a Full user in Search Console, then reconnect.

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Data Pharos pulls from Search Console

Pharos syncs Search Console data daily and aggregates it for display. You can view up to 28 days of history by default.
MetricDescription
ImpressionsHow many times a page from your site appeared in Google search results
ClicksHow many times a user clicked through to your site
CTRClick-through rate: clicks divided by impressions
Average positionImpression-weighted average ranking position across all queries
Data is broken down across two dimensions:
  • By query — the top 20 search queries by clicks, with impressions, CTR, and position for each
  • By page — the top 10 pages by impressions, showing which URLs attract the most search visibility
Pharos also charts a daily trend of clicks and impressions over the selected period, so you can see how organic search volume changes over time and correlate it with Pharos AI visibility score movements.
Average position is calculated as an impression-weighted average, which matches how Google Search Console itself reports average position. Queries that appear on multiple pages are aggregated across all those pages.

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Change your selected property

1

Open the connection panel

Go to Settings → Integrations and click the Google Search Console card. Clicking an already-connected card opens the connection details panel.
2

Click Change property

Click Change property. Pharos fetches your available properties and opens the selector.
3

Select the correct property

Choose a different property and click Select. Pharos starts pulling data for the new property immediately.

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Disconnect Search Console

Disconnecting stops Pharos from syncing new Search Console data. Previously synced data is retained.
1

Open the connection panel

Go to Settings → Integrations and click the Google Search Console card.
2

Click Disconnect

Click Disconnect and confirm the action in the prompt.
Disconnecting removes the OAuth tokens Pharos holds for this property. You will need to complete the full OAuth flow again if you reconnect later.
After disconnecting, the Search Console card returns to its unconnected state and the Connect button becomes available again.