Organic mention rate
The subtitle of the Prompts page shows your organic mention rate — the percentage of non-branded queries (those that do not include your brand name) where your brand appears in the AI response. This is the headline signal for true AI discoverability. A prompt is classified as branded if its text contains your brand name; all other prompts contribute to the organic rate.Managing prompts
Adding prompts
Enter or import your prompts
Type prompts manually, paste a list, or use the AI generator to suggest prompts based on your brand and topics. Each prompt can have a topic, an intent, and a persona tag assigned at creation time.
Editing a prompt
Click the edit icon (pencil) on any prompt row to update its text, topic assignment, or intent classification. Edits take effect on the next analysis run.Deleting a prompt
Click the delete icon on a prompt row to remove it. You will see a confirmation before the deletion is finalized. To remove multiple prompts at once, select them with the checkboxes and use the bulk delete action.Importing prompts
The Add Prompts dialog also accepts a bulk import. Paste a newline-separated list of prompt texts or upload a CSV with atext column. You can assign a topic and intent to all imported prompts at once.
Filtering prompts
The All Prompts tab includes four filters you can combine to narrow the prompt list.Brand mention
Filter to Branded (prompt text contains your brand name), Non-branded, or Any. Non-branded prompts are the ones that drive your organic mention rate.
Intent
Filter by query intent: Informational, Commercial, Transactional, or Navigational. Intent is assigned when you add a prompt and can be changed at any time.
Coverage
Filter to Appearing in responses (brand mentioned in ≥ 50% of analyses) or Not appearing to quickly find prompts where you have low visibility.
Persona tag
If you have defined personas, filter to prompts tagged with a specific persona or show only untagged prompts. Persona tags group prompts by the customer segment they represent.
Bulk actions
Select prompts using the checkboxes, then use the bulk action bar to:- Delete — permanently remove the selected prompts (requires confirmation)
- Assign topic — move all selected prompts to a topic or remove their topic assignment
- Assign persona — tag or untag all selected prompts with a persona
Tabs
- All Prompts
- Responses
- Heatmap
- Rankings
The main list of your prompts, organized by topic. Each topic section shows its prompts along with a coverage percentage — the share of analyzed prompts where your brand was mentioned. Expand a topic to see individual prompts and their starred status.Use the search box to filter by prompt text or topic name. The Export CSV button downloads the full visible prompt list (after all active filters are applied) including prompt text, creation date, activity status, and last analysis timestamp.
Prompt detail
Click any prompt text to open the prompt detail view. This shows:- The full prompt text and its metadata (topic, intent, persona)
- A timeline of all analysis runs for that prompt
- Per-provider mention rates (how often each AI platform mentions your brand for this prompt)
- Competitor mentions extracted from the responses
Export
Click Export CSV on the All Prompts tab to download the filtered prompt list. The CSV includes:| Column | Description |
|---|---|
| Text | The prompt text |
| Created at | When the prompt was added |
| Active | Whether the prompt is currently active |
| Generation method | Manual, imported, or AI-generated |
| Last analyzed at | When the most recent analysis ran for this prompt |