# Pharos

> Support docs to help guide users

## Docs

- [Frequently asked questions about Pharos AI monitoring](https://docs.heypharos.com/faq.md): Answers to common questions about how Pharos monitors your brand across AI platforms, how scores are calculated, and how to manage your account.
- [AI traffic: measure referrals from AI platforms](https://docs.heypharos.com/features/ai-traffic.md): Track visitors who arrive from AI platform responses. View traffic by source, landing page, and geography, with period-over-period comparisons.
- [Competitor intelligence: track and compare brands](https://docs.heypharos.com/features/competitors.md): Add competitors, compare visibility and sentiment scores, analyze content gaps, and drill into profiles to understand your competitive AI position.
- [Content health: audit pages for AI discoverability](https://docs.heypharos.com/features/content-health.md): Audit your site and competitors for AI discoverability signals. Get per-page scores, improvement suggestions, and tools to generate AI-friendly metadata.
- [Dashboard: track your AI visibility score and trends](https://docs.heypharos.com/features/dashboard.md): The Pharos dashboard surfaces your AI visibility score, citation data, sentiment trends, and competitive standing across all tracked platforms and prompts.
- [Prompt monitoring: manage queries and analyze responses](https://docs.heypharos.com/features/prompts.md): Manage the questions Pharos sends to AI platforms, review responses, analyze visibility in the heatmap, and compare brand rankings by topic.
- [Recommendations: improve your AI visibility with actions](https://docs.heypharos.com/features/recommendations.md): Review AI-generated content and optimization suggestions in the Feed, then track implementation progress and measure visibility impact in the Tracking tab.
- [Configure your brand profile, logo, and analysis settings](https://docs.heypharos.com/guides/brand-setup.md): Set up your brand name, website, description, logo, and analysis settings so Pharos can accurately track your visibility across AI platforms.
- [Create and use personas to segment your visibility data](https://docs.heypharos.com/guides/personas.md): Define audience personas to generate targeted prompts and filter visibility analysis by buyer type, revealing how each segment discovers your brand.
- [Manage your team members, roles, and organization access](https://docs.heypharos.com/guides/team-management.md): Invite teammates by email, assign roles with the right permissions, manage your organization workspace, and accept invitations to join a team.
- [Connect Google Analytics 4 to see AI traffic metrics](https://docs.heypharos.com/integrations/google-analytics.md): Link your GA4 property to see sessions, users, conversions, and revenue broken down by AI referral source alongside your existing analytics data.
- [Integrations overview: connect your tools to Pharos](https://docs.heypharos.com/integrations/overview.md): Connect Google Analytics, Search Console, your CMS, and social accounts to correlate AI visibility data with real traffic and publishing workflows.
- [Pharos Pixel: track AI-referred traffic on your site](https://docs.heypharos.com/integrations/pixel.md): Install the Pharos Pixel to attribute web traffic to its AI source — ChatGPT, Perplexity, Claude, Gemini, and more — without manual UTM tagging.
- [Connect Search Console to compare AI and search rankings](https://docs.heypharos.com/integrations/search-console.md): Link your Search Console property to see keyword impressions, clicks, and average position alongside your Pharos AI visibility scores in a single view.
- [What is Pharos? AI visibility and brand monitoring](https://docs.heypharos.com/introduction.md): Pharos tracks your brand across ChatGPT, Gemini, Perplexity, and other AI platforms — measuring visibility, sentiment, citations, and competitors.
- [Onboarding walkthrough: complete setup guide for Pharos](https://docs.heypharos.com/onboarding.md): A step-by-step guide through all 8 steps of the Pharos setup wizard — from entering your name to launching your first automated AI visibility analysis.
- [Quickstart: from sign-up to first results in 10 minutes](https://docs.heypharos.com/quickstart.md): Create your account, add your brand, configure prompts, and run your first AI visibility analysis. Your first results arrive 15–30 minutes after setup.
- [Fix common issues with Pharos visibility tracking](https://docs.heypharos.com/troubleshooting.md): Step-by-step guidance for fixing empty dashboards, stuck analyses, missing provider data, pixel tracking problems, and other common issues in Pharos.