> ## Documentation Index
> Fetch the complete documentation index at: https://docs.heypharos.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Dashboard: track your AI visibility score and trends
> The Pharos dashboard surfaces your AI visibility score, citation data, sentiment trends, and competitive standing across all tracked platforms and prompts.
The Pharos dashboard is the central view for your brand's AI presence. Every time Pharos runs an analysis, it queries AI platforms such as ChatGPT, Gemini, and Perplexity using the prompts you have configured, then aggregates the results into the four tabs described below. Use the date range selector and competitor filter to focus on the window and comparison set that matter most to you.
## Filters and controls
### Date range
The date picker in the top-right corner of the dashboard controls which analysis window all tabs draw from. Choose from the preset options or pick a custom range.
| Preset | Window |
| -------------- | --------------------------------- |
| Last 7 days | 7 days including today |
| Last 14 days | 14 days including today |
| Last 30 days | 30 days including today |
| Last 60 days | 60 days |
| Last 90 days | 90 days |
| Last 6 months | 180 days |
| Last 12 months | 365 days |
| All time | Up to 2 years of history |
| Custom range | Any start and end date you choose |
Your selection is saved per brand so it persists when you return.
### Competitor filter
Click the competitor filter button to show or hide specific competitors across all dashboard charts. This is useful when you want to isolate a head-to-head comparison or reduce visual noise in the trend lines.
### Last analyzed
A timestamp in the header shows when the most recent analysis completed. Hover over it to see the exact date and time.
### Export CSV
Click **Export CSV** to download a snapshot of the currently visible data — visibility scores, citation counts, sentiment scores, and brand traits — for the selected date range. The export is disabled until at least one analysis has completed.
***
## Dashboard tabs
The Overview tab gives you a summary of your brand's AI performance for the selected period. It includes:
* **Visibility Score** — a 0–100 score representing how often your brand appears in AI-generated responses for your tracked prompts. A higher score means AI platforms mention your brand more frequently and prominently. The score is derived from your organic mention rate (non-branded queries only), citation rate, share of voice, and average semantic rank.
* **Organic mention rate** — the percentage of non-branded queries where your brand appears. This is the most actionable signal because it measures true discovery rather than queries that already include your brand name.
* **Citation count** — the number of responses where an AI platform linked to your domain.
* **Trend chart** — daily visibility score over the selected window, with your brand and selected competitors plotted together.
* **Provider breakdown** — per-platform (ChatGPT, Gemini, Perplexity, etc.) mention rates so you can see where you are strongest and weakest.
The Visibility Score requires at least one completed analysis to populate. If you just added prompts, allow 15–30 minutes for the first run to finish.
The Visibility tab shows a deeper breakdown of your visibility metrics over time.
* **Daily score trend** — your visibility score plotted day-by-day so you can identify when changes happened and correlate them with content updates.
* **Competitor comparison** — overlay competitor visibility scores on the same timeline to see relative momentum.
* **Per-intent mention rates** — visibility broken down by query intent: informational, commercial, transactional, and navigational. Each intent type tells a different story about where you appear in the AI research journey.
* **Share of voice** — your brand's share of total brand mentions across all tracked queries.
If your visibility drops for a specific intent type but not others, check which prompts carry that intent on the Prompts page and review whether your content addresses those queries.
The Citations tab tracks how often AI platforms link back to your domain.
* **Citation rate** — the percentage of responses from citation-capable providers (such as Perplexity and Bing Copilot) that include a link to your domain. Note that ChatGPT and Anthropic Claude do not return source URLs, so only citation-capable providers contribute to this metric.
* **Citation velocity** — the week-over-week change in your citation count, helping you spot whether your content is being cited more or less frequently.
* **Source mix** — a breakdown of the domain categories that AI platforms cite alongside yours (editorial, UGC, corporate, research, etc.), giving you context for the competitive citation landscape.
* **Top cited pages** — the specific pages on your site that AI platforms reference most often.
Citation velocity requires at least four days of data to compute. The metric compares your latest citation count against the rolling seven-day average of preceding days.
The Sentiment tab measures the emotional tone of AI responses that mention your brand.
* **Sentiment score** — a composite score derived from positive, neutral, and negative sentiment signals across all analyzed responses.
* **Sentiment by provider** — how tone varies across AI platforms. Some platforms tend to be more evaluative; others more factual.
* **Sentiment by topic** — broken down by the topic categories your prompts are organized into, so you can see which parts of your business AI platforms describe favorably or critically.
* **Brand traits** — the positive and negative attributes AI platforms most frequently associate with your brand, extracted from the language used in responses.
Sentiment data loads when you first open the Sentiment tab. Subsequent tab switches use a cached version so the page does not reload from scratch each time.
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## Understanding the Visibility Score
The Visibility Score is a 0–100 composite metric that measures how discoverable your brand is across AI platforms. It weights four signals:
How often your brand appears in responses to non-branded queries — queries that do not already contain your brand name. This measures true organic discovery and is the primary signal in the score. A high organic mention rate means AI platforms recommend your brand without being explicitly asked about it.
Your brand's proportion of total brand mentions across all queries where any brand was mentioned. This gives a competitive sense of how prominent you are relative to alternatives.
When your brand appears in a response, at what position does it appear? Rank 1 means your brand is the first or most prominently featured recommendation. This is derived from semantic position analysis of the response text, not a list index.
The proportion of responses from citation-capable platforms that include a link to your domain. Citations signal that AI platforms trust your content enough to surface it as a reference.
Scores with fewer than five analyses per prompt have low statistical confidence and may shift significantly as more data accumulates. Treat early scores as directional rather than definitive.